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Day 85: Science of Persuasion

Posted by undergroundchurch on January 18, 2016


Scriptural Nuggets Daily DevotionScriptural Nuggets Daily Devotion

I was watching a YouTube video on the Science of Persuasion recently, and as I watched them define 6 shortcuts in being persuasive, I saw Jesus. These techniques were already used by Jesus during his ministry to influence others (specifically, in showing his followers how it’s done).

Watch the video below and then finish reading.

Science of Persuasion

The first shortcut to influencing others is Reciprocity. This means that people are more willing to give back that which they also receive.

How Jesus influences through Reciprocity

Jesus told us that there was no greater love than one shows when they lay their life down for another. He demonstrated this by dying on a cross for the sins of mankind.

Though we were yet still sinners, Jesus Christ died for us. Romans 5:8

Since he showed us grace in this way, we are compelled to do the same for others.

The second principle is Scarcity People want more of what they can’t have.

How Jesus influenced through Scarcity

People do not have a lot of grace toward people that violate their particular rules. Jesus has rules, but has greater mercy. A woman caught in the act of adultery was brought to him because the law said she must die (so should the guy, but where was he?)

Jesus ignored them for a bit then asked, “You without sin cast the first stone”.

“Woman, where are they? Has no one condemned you?”

She said, “No on, Lord”

And Jesus said, “Neither do I condemn you’ go, and from now on sin no more” – John 8:10-11

The third principle is Authority.  People will follow the lead of credible and knowledgeable experts.

How Jesus influences through Authority

Jesus wowed the teachers of the law at 12 years of age. People marveled everywhere asking, “where did this man get so much wIslam and authority”.

With Authority, he commanded demons to flee, drove out money changers in the temple and preached the message of repentance.

The fourth principle is Consistency This is asking for small initial commitments that can be made.

How Jesus influences through Consistency

Jesus picked his disciples with one simple statement – “Follow me”

Jesus preached a simple message, “Repent, for the Kingdom of God is at hand”.

Jesus didn’t ask more than one thing from pexpel. It may have been a challenging thing, but it was always a call to a commitment to God and was doable. Salvation begins with a small request of commitment, “believe”.

The fifth principle is Liking. Simple put, people are more influenced by people they like.

How Jesus influences through Liking

The video shows three factors to people liking us:

  1. People who are similar – Jesus, who is God, became a man to dwell among us.
  2. People that give compliments – when someone responded in faith, Jesus would always compliment. Sure he also corrected those that lacked faith, but never missed an opportunity to encourage.
  3. People that cooperate – This is why Jesus didn’t get along with the leaders. He didn’t cooperate with their brand of religion. But when it came to people who brought people to Jesus to be blessed or healed, he never turned them away.

The Sixth principle is Consensus. People will look to the actions of others   To determine their own.

How Jesus influences through Consensus

As mentioned, Jesus exemplified the life we should lead, so all we need to do is emulate him.

However, he also takes this concept in reverse when dealing with others. He says,

Do for other that which you want them to do for you. – Matthew 7:12

Later, when the Church comes into fuller being, Paul talks of the followers of Christ as a “body”, working together for the common good. Unity is critical for all followers of Christ.

If Jesus influences us, we cannot be a follower in a vacuum. We must continue in the ways he showed us with others so that we can also influence in the way he did.

 

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